Marketing Manager Social & Community

Lead the strategic development and operational execution of social and community initiatives to drive consumer engagement, brand advocacy, and business impact. This role transforms social media into a strategic capability by building authentic consumer communities, delivering culturally relevant experiences, and integrating social strategies across broader marketing campaigns. The Director will establish governance standards, optimize social performance, and partner with cross-functional teams to enhance brand presence across digital platforms.

• Develop and execute Social Media Strategy aligned with business goals, brand objectives, and consumer insights.
• Build and nurture brand communities through Community Management, audience-first planning, and authentic storytelling.
• Lead Social Governance, Brand Safety, crisis response protocols, content moderation standards, and compliance practices.
• Establish Creator & Influencer Strategy, including partnership frameworks, measurement, and performance evaluation.
• Drive Change Management and operational excellence by improving workflows, agency collaboration, and social content delivery.
• Partner with Creative, Brand Marketing, Media, and Integrated Marketing Communications (IMX) teams to deliver platform-specific content and campaigns.
• Define and track KPIs, Social Analytics, engagement metrics, and community health indicators to optimize performance and communicate business impact.
• Monitor emerging trends, digital behaviors, and platform innovations to maintain relevant brand experiences.

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• 8+ years of experience in Social Media Marketing, Digital Marketing, Brand Communications, or related areas with proven success managing large-scale social campaigns and communities.
• Strong knowledge of major social platforms including Instagram, Facebook, X/Twitter, TikTok, YouTube, and emerging platforms.
• Experience with Content Strategy, Creator/Influencer Marketing, Social Listening Tools, and Social Analytics Platforms.
• Proven leadership experience managing teams, agencies, and cross-functional initiatives in a matrixed environment.
• Knowledge of Social Compliance, FTC Guidelines, Privacy Regulations, Crisis Management, and Content Moderation practices.
• Ability to manage multiple priorities, operate in fast-paced environments, and apply a Test-and-Learn Mindset to improve social performance.