Overview
- Status: Full-time; Non-Exempt; Salaried; Strong Benefits Package including Georgia TRS
- Hours: 40 hours per week; Requires some morning, afternoon, night, and weekend hours
- Hourly rate: $16.00+ per hour, depending on qualifications
- Application Deadline: Open until filled
Athens Regional Library System is committed to our Vision: Engaging Communities and Exceeding Expectations, which we achieve through the everyday practice of our organizational values. It is through our values that we provide an atmosphere and work environment that is inclusive, supportive of our community, respectful, committed to excellence, and welcoming.
Position Summary
The Social Media and Marketing Coordinator plays a vital role in enhancing the Athens Regional Library System’s online presence and promoting its services, events, and resources across digital platforms. The person in this position is an enthusiastic, innovative, and flexible individual who actively seeks opportunities to engage the community and support the library’s mission. The Coordinator creates and manages content, maintains a consistent brand voice, and develops strategies to increase public awareness and participation. It is a hands-on role within a collaborative, community-focused environment. This position reports to the Community Engagement & Outreach Coordinator.
Training and Experience
Required:
- Bachelor’s degree in marketing, advertising, communications, public relations, journalism, digital media, English, or a related field.
- Experience in communications, marketing, and social media management in a governmental or non-profit setting
- Significant experience using Meta Business Suite
Preferred:
- Bilingual (Spanish/English) skills
A combination of education, training, and experience that provides requisite knowledge, skills, and abilities for the position may also be considered.
Representative Duties and Responsibilities
The following duties are normal, but not exclusive or all-inclusive, expectations for this job. Other duties of a similar nature may be required and assigned.
Social Media
- Create engaging content for various social media platforms.
- Manage the library’s social media calendar to ensure regular and consistent posting.
- Monitor social media channels, respond to comments, messages, and inquiries in a timely manner, and engage with the online community.
- Remain up to date on new and emerging social media trends.
- Audit postings across system-wide social media accounts to ensure compliance with branding and accessibility standards.
- Analyze social media metrics and insights to track performance and identify areas for improvement.
Content Creation
- Generate creative and visually appealing multimedia content, including graphics, reels, videos, and photos to support marketing campaigns, events, and initiatives.
- Collaborate with library staff to gather content and stories highlighting the library’s programs, services, and impact on the community
Marketing and Promotion
- Assist in the development and execution of marketing strategies to increase awareness of library services and events among target audiences, keeping consistent branding in mind.
- Help create promotional materials such as flyers, posters, and digital ads.
Knowledge, Skills, and Abilities
Knowledge of
- The library’s core values
- Branding and style guidelines, including fonts, colors, and graphics
- All normal and emergency library building procedures
Skills
- Proficiency with social media sites and best practices
- Proficiency with video editing software such as Premiere or FinalCutPro
- Creativity and a passion for storytelling.
- Familiarity with various social media platforms and best practices.
- Proficiency in graphic design
Ability to
- Work with people with tact, patience, and courtesy and exercise excellent communication skills.
- Provide external and internal service that is welcoming, committed to excellence, inclusive, and respectful, and that supports the community and co-workers.
- Work independently and as part of a team, with strong organizational skills and attention to detail.
- Maintain a regular schedule with occasional changes in schedule for select special events.
- Manage multiple projects, ensuring that work is prioritized appropriately and completed in a timely manner.
- Physical demand requirements are at the level of Medium Work.
Athens Regional Library System is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the library may provide reasonable accommodation to qualified individuals with disabilities and encourages prospective employees to discuss potential necessary accommodations. The library is a drug-free workplace and may require drug testing according to established policy. Hiring is contingent upon verification of identity; United States employment eligibility authorization through E-Verify will be required. Due to the volume of applications, applicants may not receive a reply from the library unless the applicant is selected for an interview.
Submit a completed online ARLS job application including a resume and cover letter describing your qualifications for this position.
