Content Marketing Manager Drive Brand Growth at Atlanta HQ

We're seeking a sharp content marketer in Atlanta to spearhead our content initiatives and enhance our brand presence in the Southeast. This role is a blend of strategy and execution, perfectly suited for someone eager to build and scale a content program from the ground up. You'll dive deep into understanding our customer's needs and crafting compelling narratives that resonate with our target audience.

As Content Marketing Manager, you'll chart the course for our content efforts across various channels. Your mission includes developing a comprehensive content calendar, producing high-quality blog posts, crafting engaging social media content, and managing our email marketing campaigns. You will analyze content performance data and make data-informed decisions to optimize campaigns. Plus, you'll collaborate closely with the sales and product teams to align our content strategy with the overarching business objectives. You will need to be able to adjust strategies, identify market gaps, and generate innovative ideas that align with both market needs and company objectives.

• Create content calendars aligned with product launches, promotions, and market insights.
• Craft compelling and SEO-friendly blog posts, articles, and whitepapers.
• Develop content for social media channels (LinkedIn, Twitter, Facebook, Instagram).
• Oversee the development of visually engaging content, including infographics and short videos.
• Conduct market research and analyze customer data to understand content needs.
• Collaborate with internal teams (sales, product, customer support) to develop targeted content.
• Analyze content performance data and optimize content strategies.

• A track record of generating qualified leads through impactful content.
• Mastery of content marketing tools and techniques.
• Understanding of marketing automation principles and workflows.
• Hands-on experience in content creation, editing, and optimization.
• An analytical approach to content performance, able to translate metrics into actionable insights.

• Demonstrated ability to drive growth through content marketing strategies.
• Proficiency in leveraging data to identify trends and content gaps.
• Clear communicator with excellent copywriting and storytelling capabilities.
• Passion for continuous improvement and creative problem-solving.

• Growth Opportunity: This is a chance to play a crucial role in the growth story of a rapidly expanding company. We will help accelerate your career development with training and professional growth opportunities.
• Comprehensive Perks: Medical, dental, and vision coverage; paid time off; generous holiday schedule; 401(k) with company match.
• Supportive Environment: Join a collaborative and driven team of passionate marketing professionals who foster creativity, innovation, and open communication. If you love teamwork and are ready to make an impact, this is your spot.
• Impactful Work: Your content will shape our brand and drive meaningful results, giving you satisfaction from driving customer success.
• Flexible Work Arrangement: An on-site role in Atlanta with flexible work options allowing you to maintain the best of both in-office collaboration and focus from home. Atlanta offers all of the diversity and resources of a major city. This role puts you at the center of all Atlanta has to offer!