Arrow Electronics is seeking a Marketing Manager, Platform to help shape and grow marketing programs for its technology and electronic-components business. You’ll develop platform marketing strategies, translate customer and market insights into compelling campaigns, and partner with product, sales, and regional teams to bring technology solutions to market. Responsibilities include planning integrated campaigns, managing content and product messaging, tracking performance, and using data to improve results. Join a performance-driven, collaborative global team committed to innovation, integrity, inclusion, and customer success. This role offers cross-functional exposure, continuous learning, and the opportunity to contribute to technology solutions serving industries worldwide.
Develop platform marketing strategies aligned with business goals and customer needs.
Plan and execute integrated campaigns across relevant channels.
Translate market and customer insights into product messaging and content.
Partner with product, sales, and regional teams on go-to-market activities.
Monitor campaign performance and use analytics to optimize results.
Support consistent messaging for technology and electronic-component solutions.
Platform marketing strategy
Integrated marketing campaigns
Product marketing
Market research
Customer segmentation
Marketing analytics
Campaign performance measurement
Content strategy
Go-to-market planning
Cross-functional stakeholder management
About Arrow We believe new technologies have the power to make life not only different, but better. At Arrow, we're helping make that future possible. We enable customers and suppliers to design and distribute technology around the world, connecting people, ideas, and innovation to solve real-world challenges. Guided b…
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