Vice President of Marketing – Consumer Electronics

Vice President of Marketing – Consumer Electronics

A fast-growing consumer electronics company seeking a visionary marketing leader.

Lead all aspects of marketing strategy, brand development, and go-to-market execution.

Immediate need.

Charlotte, NC (on-site or hybrid preferred).

To accelerate brand growth and drive customer acquisition in a competitive market.

Collaborative, fast-paced, and innovation-focused culture.

$180,000–$220,000 base plus performance bonus and equity.

The Vice President of Marketing will spearhead the development and execution of integrated marketing strategies for a consumer electronics brand experiencing rapid expansion. This role will own the customer journey from awareness to loyalty, leveraging data, creativity, and leadership to build an iconic brand.

• Define and implement the marketing vision, roadmap, and team structure.
• Drive digital, brand, and product marketing initiatives across all channels.
• Lead performance marketing, SEO/SEM, PR, and influencer strategies.
• Partner cross-functionally with product, sales, and leadership to align goals.
• Optimize budget allocation and performance metrics to scale growth efficiently.
• Build and mentor a high-performing marketing team.

• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
• Background in consumer electronics, consumer tech, or lifestyle brands strongly preferred.
• Demonstrated success in scaling DTC and retail marketing efforts.
• Strong analytical, strategic, and creative skills with an ROI-focused mindset.
• Experience with both early-stage growth and established brand marketing environments.