Company: Lou Hammond Group
Office Location: Atlanta (Midtown), Georgia
Position: Vice President
VICE PRESIDENT, GEORGIA OFFICE
Lou Hammond Group (LHG) is seeking an experienced publicist for the Vice President role in its Georgia office, supporting a dynamic mix of clients across the destinations, hotels and resorts, cruise line, real estate, and attractions sectors. This full-time role is based in our Midtown Atlanta office and is ideal for a seasoned agency leader ready to take on a senior, client-facing role with real ownership over strategy and team management.
Since 1984, LHG has set the standard for excellence in public relations and integrated communications, representing premier clients across the U.S. and internationally. With 40 employees across seven offices in South Carolina, New York, Utah, Florida, Texas, and Georgia, we work cohesively, focusing on results and excellence while maintaining spirit, integrity and style.
If you're passionate about storytelling, curious about the world, and looking for a workplace that values collaboration, this could be the right fit.
Role Description
LHG is seeking a hands-on, senior leader for its Atlanta office. This person will report to the office President and lead a team of accounts, provide day-to-day management to a skilled group of PR professionals, and cultivate relationships with top-tier media and new business prospects. The ideal candidate sets the strategic direction and rolls up their sleeves to get the work done with sound editorial judgment, credibility with clients, and the follow-through to deliver polished, on-target results.
Key Responsibilities
Media Strategy & Execution
- Develop and execute integrated earned media strategies for clients across destinations, cruise lines, real estate, and attractions, with a focus on measurable results and high-impact coverage
- Serve as a senior media lead across accounts, directly shaping proactive media plans, outreach strategy, and journalist engagement
- Manage a portfolio of concurrent initiatives, balancing account priorities without losing sight of deadlines or details
- Provide senior-level counsel in support of crisis and issues communications, as needed
Client & Media Relations
- Maintain established, active relationships with top-tier travel, lifestyle and trade journalists across national and regional outlets
- Serve as a trusted media advisor to clients, helping shape messaging, narrative positioning and executive communications
- Organize and escort press trips, desk-sides, and media missions
- Plan press events and identify marketing partnership and promotional opportunities on clients' behalf
New Business Development
- Identify and pursue new business opportunities, from initial prospecting through proposal and pitch
- Contribute media insight and creative thinking to pitch teams, helping win new accounts and grow existing ones
- Bring a fresh point of view to RFPs and client presentations, drawing on media relationships and industry knowledge
Team & Agency Leadership
- Lead and manage a team of PR professionals, guiding campaign execution, client communication and day-to-day performance
- Mentor and develop junior and mid-level team members, supporting their professional growth within the agency
- Collaborate across LHG offices to share best practices and elevate media excellence agency-wide
Travel
- This role does require approximately 30% travel (domestic and international)
Talent/Experience
- BA/BS from a four-year accredited university
- 9+ years full-time public relations agency or PR-related experience (Note: agency experience is a must)
- Confident leading new business pitches and presentations
- Creative thinker with strong detail and organizational skills, and sensitivity to deadlines
- High energy, collaborative, can-do attitude
- Strong writing skills (AP style); familiarity with softwares like MuckRack, TV Eyes/Critical Mention, Canva and Microsoft Office
- Travel and real estate industry knowledge a plus
- A genuine curiosity about the world and a drive to keep learning it
Benefits
- Medical, Dental + Vision
- 20 Days Annual PTO + 13 Holidays + 2 Summer Fridays
- 401k + Profit Sharing
- Supportive and collaborative team
To apply for the Vice President position in our Atlanta office, please send your resume and three references to careers@louhammond.com.