UPS Digital Product Marketing Manager

UPS is a Fortune Global 500 organization focused on delivering innovative solutions and creating value for customers. The Secure Commerce portfolio includes InsureShield and Parcel Pro Secure Commerce solutions. As a Product Marketing Manager, Secure Commerce, you will connect product capabilities with customer needs, market opportunities, and business growth objectives. You will collaborate with Product Management, Sales, Strategic Partnerships, Marketing, Customer Experience, and Operations to develop commercialization strategies that increase customer adoption, market penetration, and revenue growth.

Role and Responsibilities of UPS Digital Product Marketing Manager

You will develop and execute commercialization strategies for the Secure Commerce portfolio. You will define target market segments, ideal customer profiles, buyer personas, value propositions, competitive positioning, and go-to-market plans.

• Develop and execute commercialization strategies for InsureShield and Parcel Pro Secure Commerce solutions.
• Define market segmentation, ideal customer profiles (ICPs), buyer personas, and target customer strategies.
• Create differentiated value propositions and competitive positioning that communicate customer benefits and business outcomes.
• Develop go-to-market (GTM) strategies that support market penetration, customer adoption, and portfolio growth.
• Collaborate with Product Management, Sales, Strategic Partnerships, Marketing, Customer Experience, and Operations to align commercial strategies with business objectives.
• Partner with Sales and Channel teams to support complex buying journeys and decisions involving multiple stakeholders.
• Develop account-based marketing (ABM) strategies, including account prioritization, buying-group messaging, and personalized go-to-market approaches.
• Create co-marketing and partnership strategies, including webinars, joint campaigns, and internal marketing initiatives, with defined goals and success metrics.
• Develop case studies, solution narratives, and proof points to support consultative selling and influence late-stage deals.
• Analyze segment performance, customer adoption trends, and go-to-market effectiveness to refine marketing strategies.
• Use customer insights, market intelligence, buying behavior, and business outcomes to guide commercial decisions.
• Measure success through portfolio growth, commercialization effectiveness, market penetration, customer adoption, pipeline influence, and revenue contribution.

Required Skills and Experience of UPS Digital Product Marketing Manager

• Seven or more years of experience in product marketing, segment marketing, account-based marketing (ABM), or go-to-market strategy roles, preferably in B2B, enterprise, SaaS, platform, or ecosystem-based businesses.
• Demonstrated experience developing segment or vertical value propositions and translating them into scalable go-to-market or ABM strategies.
• Proven ability to collaborate closely with Sales and Channel teams to support complex, long-cycle buying journeys and multi-stakeholder decision processes.
• Track record of driving revenue outcomes through customer adoption, utilization, expansion, or partner-led growth.
• Strong expertise in ABM and market segmentation, including buying-group messaging, account prioritization, and personalized go-to-market strategies.
• Ability to translate product capabilities into clear, outcome-driven value propositions for enterprise buyers, partners, and internal stakeholders.
• Experience developing co-marketing and partnership strategies with measurable goals and success metrics.
• Ability to create effective marketing content, including case studies, solution narratives, and proof points that support sales efforts.
• Strong analytical skills to evaluate segment performance, adoption trends, and go-to-market effectiveness.
• Ability to align cross-functional teams around customer needs, marketing priorities, and business outcomes.
• Must meet the stated work authorization requirements for employment in the United States.

• Experience in regulated industries, logistics, commerce, or multi-channel platform environments.
• Familiarity with modern marketing technology (MarTech) and ABM tools.
• Experience partnering with analytics or data teams to measure marketing impact.
• Comfort working in lean, fast-moving marketing organizations.
• Experience using automation and AI-assisted workflows to scale marketing impact.
• Strong cross-functional leadership skills and the ability to align Product, Sales, Channel, and Marketing teams around shared outcomes.

Compensation and Benefits of UPS Digital Product Marketing Manager

The annual base salary for this position ranges from $108,600 to $165,060. Actual pay may vary based on job-related knowledge, skills, education, training, and work experience. Eligible employees may receive the following benefits, subject to applicable eligibility requirements:

• Medical and prescription drug coverage.
• Dental and vision coverage.
• Flexible Spending Account (FSA), Health Savings Account (HSA), and Dependent Care Flexible Spending Account.
• Basic and supplemental life insurance and Accidental Death and Dismemberment coverage.
• Disability Income Protection Plan.
• Employee Assistance Program.
• 401(k) retirement program.
• Vacation, paid holidays, and personal time.
• Paid sick leave and family and medical leave as required by law.
• Discounted Employee Stock Purchase Program.

UPS provides innovative solutions for customers of all sizes and remains committed to delivering what matters. UPS emphasizes responsible business practices and recognizes its role in supporting safe, resilient communities, economic opportunity, and a healthy, sustainable global environment. The company is committed to maintaining a workplace free from discrimination, harassment, and retaliation. UPS is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, veteran status, disability, age, sexual orientation, gender identity, or any other characteristic protected by law.

• Q: What does a Digital Product Manager do?
• A: They manage digital products from planning and development to launch and improvement.

Q: What is the easiest position at UPS?

A: Some workers find small-sort package handling easier, but job difficulty varies by location and duties.

Q: What does a Digital Marketing Manager do?

A: They manage online marketing campaigns to increase brand awareness, website traffic, and leads.

Q: What are the top three skills for a Product Manager?

A: Strategic thinking, communication, and customer empathy are essential skills.

Q: Is product management a stressful job?

A: It can be stressful because of deadlines, competing priorities, and cross-team responsibilities.

Q: Is digital marketing a stressful job?

A: It can be stressful due to campaign deadlines, performance targets, and changing trends.

Q: How do I become a Digital Marketing Manager?

A: Build marketing skills, gain campaign experience, and learn digital analytics and advertising tools.

Q: How can I succeed as a Product Manager?

A: Understand customer needs, communicate clearly, coordinate teams, and track product results.