Brand Marketing Manager, Platform Strategy and Naming: 26-00554

Primary Skills: Brand Strategy (Expert), Naming Governance (Expert), Strategic Thinking (Advanced),

Communication (Advanced), Stakeholder Management (Advanced).

Atlanta GA (#LI-Hybrid)

Contract :W2

Duration:6 months

$100 - $105 Per Hour

#LP

Looking for a dedicated staff Brand Strategist for a key short-term project focused on enhancing brand clarity and coherence across its platforms, emphasizing on innovative brand and product naming. The successful candidate will play a pivotal role in managing the brand naming process, ensuring adherence to naming principles, and fostering cross-functional collaborations to develop customer-focused naming solutions. This position is instrumental in driving brand consistency and supervising the Naming Center of Excellence operations.

• Lead the strategy for brand and product naming according to naming principles and brand architecture.
• Oversee the intake and management of Company Naming Center of Excellence.
• Collaborate with teams across marketing, product, research, and legal departments to make informed naming decisions that enhance customer understanding and ecosystem uniformity.
• Assess naming options, outline potential trade-offs, and provide clear, strategic recommendations.
• Aid in the development and refinement of brand standards, tools, and governance procedures.

• Proven expertise in brand and product naming and governance.
• Exceptional strategic thinking and communication abilities.
• Strong aptitude for managing stakeholder relationships and expectations.

• Experience in brand strategy, brand management, or a closely related field, preferably within the technology or software industry.

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